Salesforce’s Service Cloud 1 Is A Wearable Technology Trojan Horse

Wearable technology becoming more useful, and technology therefore more valuable. #Salesforce #Trojanhorse #cloud

TechCrunch

Editor’s note: Justin Foster is the West U.S. GM at Mobiquity leading the firm’s Western operations from sales through client delivery and advises a range of clients on how to adopt new technologies.

Imagine a scenario in which an oil rig worker suddenly hears an alarm sound from somewhere on the rig. The adrenaline rush begins and the worker knows he has to move fast. The sound of the siren is not a clear signal as to where the trouble is, but the smartwatch on his wrist indicates exactly where to go and what needs to be done to fix the problem. As he works to fix it, each step is photographed with his heads-up display for documentation and organizational learning.

If you’re thinking this scenario is far off in the future, think again. It’s actually a lot closer than you might think. At the Dreamforce conference earlier…

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What Makes a Successful SOcial Media Campaign?

Useful to clarify your thought processes

SO! What? SOcial.

How is a social media campaign best executed?

This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?

What makes a successful social media campaign?

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

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Banking via smart phones

There’s a trend here, watch Dwolla and Square up grow like crazy over this coming year.

TechCrunch

Some consolidation in the world of mobile payments and mobile banking: mFoundry is getting acquired by FIS for $120 million. FIS — a banking and payment provider that works with some 14,000 banks worldwide — already had a 22% stake in the company; today’s deal will see it paying for the remaining 78% in cash, for a total valuation of $162-$165 million. mFoundry provides mobile banking and mobile payment solutions to some 850 banks and retailers, including Bank of America and Starbucks, which uses some of mFoundry’s technology to enable mobile payments, which complements the partnership that Starbucks has with Square.

The valuation includes cash in reserves at mFoundry as well as stock options, TechCrunch understands. The deal is expected to close between two and four weeks and may see further final adjustments in price.

Investors in mFoundry included companies like GRP Partners,Intel, Motorola and MasterCard; in…

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Facebook adds graph search – with help from Bing

It looked like an also ran, but I don’t think everyone has grasped this yet. I’m going to let the dust settle before I tell you why I think this is a possible game changer for Facebook. I also want to see how they roll it out. I see real potential here, along the same lines as why LinkedIn is succeeding in making increasing profits where others are falling. There’s more we need to know first, but this has potential.

TechCrunch

Today at Facebook’s press event, Mark Zuckerberg, CEO of Facebook, announced its latest product, called Graph Search.

Two of the members of the Graph Search team, Lars Rasmussen and Tom Stocky, were very high up at Google. Facebook is calling it a “Dream Team.”

Zuckerberg made it very clear that this is not web search, but completely different:

What’s more interesting than any of these things (that Facebook currently does) is giving people power and tools to take any cut of the graph that they want.

Zuckerberg explained the difference between web search and Graph Search. “Web search is designed to take any open-ended query and give you links that might have answers.” Linking things together based on things that you’re interested in is a “very hard technical problem,” according to Zuckerberg.

Graph Search is designed to take a precise query and give you an answer, rather than links…

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