Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow.
1. Be Accessible
Don’t publish content and then disappear. Abandoned content won’t deliver the results you want and need.
2. Be Human
Leave corporate rhetoric and hard sales pitches out of your content marketing efforts.
3. Be Social
Content marketing isn’t a one-way street. All three primary forms of content marketing, long-form, short-form and conversational, allow you to engage with your audience in two-way discussions. Use those discussions to build relationships and enhance your social media marketing efforts.
4. Be Unique
Find your niche and focus on building a reputation as the go-to-person in that niche through your content.
5. Be Persistent
Content marketing success happens when you continually publish fresh content.
6. Be Patient
Content marketing takes time. You have to plan to commit to the long-term.