Useful to clarify your thought processes
How is a social media campaign best executed?
This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?
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Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow.
1. Be Accessible
Don’t publish content and then disappear. Abandoned content won’t deliver the results you want and need.
2. Be Human
Leave corporate rhetoric and hard sales pitches out of your content marketing efforts.
3. Be Social
Content marketing isn’t a one-way street. All three primary forms of content marketing, long-form, short-form and conversational, allow you to engage with your audience in two-way discussions. Use those discussions to build relationships and enhance your social media marketing efforts.
4. Be Unique
Find your niche and focus on building a reputation as the go-to-person in that niche through your content.
5. Be Persistent
Content marketing success happens when you continually publish fresh content.
6. Be Patient
Content marketing takes time. You have to plan to commit to the long-term.
7. Be…
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Webgraphics vs Infographics – the winner will be the one that creates the most engaging content.
Blogging – is it getting squeezed out by twitter ?
I’ve commented on this because from my perspective I feel that my blog gets better traction than my twitter account. Perhaps I’m just too boring with my factual tweets.
Either way it is certainly something to consider, as we all try to get our personal brands exposed to build our trust with others.
