7 Strategic Tips for Better Competitive Listening on Social Media

7 Strategic Tips for Better Competitive Listening on Social Media.


Facebook Fossils from Mashable

Facebook Fossils from Mashable

Are all Answers sections struggling to survive – 

Interesting to see that Facebook retired its “answers” in late 2012.

LinkedIn “retires” “answers” on 31st January 2013.

Just Viadeo and Quora that are the only mainstream social networking sites that still have this as a particular feature.

Top 10 Digital issues in 2013

Top 10 Digital issues in 2013

From Don’s article based on facts

“In November Facebook accounted for 10% of all the time spent online in the US, attracting 150 million unique visitors. LinkedIn was next, with 41 million visitors in November.”

These figures underline LinkedIn’s profit growth.

If there were 41 million unique visitors in the US (with 200M users globally), you could probably double that usage figure globally. If you look at this link when LinkedIn had 147M  members only 58.5 million were from the US.


Compare this with so called answers posted online, on LinkedIn, by “experts” it becomes quite amusing. I paraphrase the answers (but accurately) from a recent question.

 “Topped 200M. That means when you remove the duplicates, the spammers / scammers / gamers, you are left with at least 2M.”

“it is a niche social media platform.”

Enough said.


Is it any wonder that about three years ago LinkedIn decided to hide the Q&A section under “More” and there are now only about 200 questions a day asked on LinkedIn’s section.

In a nutshell, be careful who you listen to when the word expert is used, when tied to social media. Social media changes daily, yesterday’s training, is today’s useless facts.

The key to succeeding in the use of social media is to spot the trends and think where you need to place your business to match the effects of those trends, looking two years forward.

Happy hunting.


My conversation with ex-Facebook CTO and Quora co-founder Adam D’Angelo

Quora is another site that quietly does the job needed by its users very well. LinkedIn used to have an excellent Q&A section, but since LinkedIn decided to put Q&A under “More” the majority of users do not use it. I checked the other day to see that only 137 questions from LinkedIn’s 200 million members were asked in a 24 hour period. There is also too much gaming and abuse by some of those answering which has lead to many of those better qualified to answer leaving the section, and in some cases the site alone for good.

Well done Quora for creating a great place to find answers.


To say that I have had a contentious relationship with former Facebook chief technology officer Adam D’Angelo’s three-year-old startup Quora would be an understatement. I’ve had my reasons for disagreeing with some of its policies relating to the content. Don’t get me wrong — I loved Quora before being turned off but now I use it like the “80 percent” consumers and rarely contribute to the site.

Despite the disagreements, just before the holidays kicked in, D’Angelo met with me in his Palo Alto offices, which house about 50 employees. Those who know him call him shy and quiet. And so I didn’t know what was in store for me. We ended up having a discussion that lasted about 45 minutes. Here are excerpts from that conversation.

Om: Adam, I have to say, the weekly email newsletter you guys send out is pretty damn good and enjoyable and…

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