It looked like an also ran, but I don’t think everyone has grasped this yet. I’m going to let the dust settle before I tell you why I think this is a possible game changer for Facebook. I also want to see how they roll it out. I see real potential here, along the same lines as why LinkedIn is succeeding in making increasing profits where others are falling. There’s more we need to know first, but this has potential.
Today at Facebook’s press event, Mark Zuckerberg, CEO of Facebook, announced its latest product, called Graph Search.
Zuckerberg made it very clear that this is not web search, but completely different:
What’s more interesting than any of these things (that Facebook currently does) is giving people power and tools to take any cut of the graph that they want.
Zuckerberg explained the difference between web search and Graph Search. “Web search is designed to take any open-ended query and give you links that might have answers.” Linking things together based on things that you’re interested in is a “very hard technical problem,” according to Zuckerberg.
Graph Search is designed to take a precise query and give you an answer, rather than links…
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