Online Reputation Startup Traity Raises $4.7M

There’s still money in reputation start-ups

TechCrunch

Traity, an alumni of Europe’s Seedcamp and Silicon Valley’s 500 Startups, has big ambitions. It wants to become the standard for online reputation, an opportunity surely missed by eBay’s reluctance to make its reputation scores transportable back in the Dot Com days. Today the Spain, Madrid-based company is announcing a $4.7 million series A round led by Active Venture Partners to help fuel that mission.

Having already amassed 4.5 million users with an early Facebook-led version of the service, Traity’s attempting to solve the problem whereby we are increasingly doing more transactions with strangers online, “but it is not always easy to know whether we can trust them,” says co-founder and CEO Juan Cartagena.

This trend is being led in particular by the rise in so-called collaborative consumption (or sharing economy) startups; marketplaces that have at their heart transacting with strangers. Though, of course, any kind of transaction, such…

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