10 Principles of Content Marketing

Andrea Antal

Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow.

1. Be Accessible

Don’t publish content and then disappear. Abandoned content won’t deliver the results you want and need.

2. Be Human

Leave corporate rhetoric and hard sales pitches out of your content marketing efforts.

3. Be Social

Content marketing isn’t a one-way street. All three primary forms of content marketing, long-form, short-form and conversational, allow you to engage with your audience in two-way discussions. Use those discussions to build relationships and enhance your social media marketing efforts.

4. Be Unique

Find your niche and focus on building a reputation as the go-to-person in that niche through your content.

5. Be Persistent

Content marketing success happens when you continually publish fresh content.

6. Be Patient

Content marketing takes time. You have to plan to commit to the long-term.

7. Be…

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How and why LinkedIn is becoming an engineering powerhouse

Always like to see people with a passion for getting the best out of what they do, however nerdy it may seem to some of us mere mortals.

Gigaom

Most LinkedIn (s lnkd) users know “People You May Know” as one of that site’s flagship features — an onmipresent reminder of other LinkedIn users with whom you probably want to connect. Keeping it up to date and accurate requires some heady data science and impressive engineering to keep data constantly flowing between the various LinkedIn applications. When Jay Kreps started there five years ago, this wasn’t exactly the case.

“I was here essentially before we had any infrastructure,” Kreps, now principal staff engineer, told me during a recent visit to LinkedIn’s Mountain View, Calif., campus. He actually came LinkedIn to do data science, thinking the company would have some of the best data around, but it turned out the company had an infrastructure problem that needed his attention instead.

How big? The version of People You May Know in place then was running on a single Oracle (s orcl) database…

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SMBs perceive LinkedIn as most beneficial social media tool …

CEO’s network on LinkedIn – where there’s a lot of action and a little less “white noise”

Manlio Mannozzi

See on Scoop.itDISCOVERING SOCIAL MEDIA

A survey of small business CEOs by The Wall Street Journal and Vistage International found that LinkedIn is perceived as being the most beneficial social media tool.

See on www.bizreport.com

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