Twitter Confirms Acquisition Of India’s Missed Call Marketing Platform ZipDial

Twitter buys Zipdial – close fit to their strategy of providing information through links

TechCrunch

Last week TechCrunch reported Twitter was in final talks to acquire ZipDial for between $30 million and $40 million, and today the company announced the deal has closed.

ZipDial allows people to call a special phone number for a business, hang up before they incur a charge, and then receive a phone call or SMS with information about the business. This “missed call” marketing platform allows people to access content for free, which is especially useful in the developing world where many can’t afford data plans.

Twitter said about the deal “For many, their first online experience will be on a mobile device – but the cost of data may prevent them from experiencing the true power of the Internet. Twitter, in partnership with ZipDial, can make great content more accessible to everyone.” When asked about the acquisition price, Twitter told me “We aren’t disclosing financial terms of the…

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