This is when momentum in an enormous business still creates added value.
Facebook, massive and successful as it is, is no longer a company that defines new social experiences. It either copies them outright or it just buys them. (See also: $19 billion for WhatsApp).
Facebook has been a copycat for a long time.
Back when users were still checking in on Foursquare, Facebook launched its own way to “check-in” with friends on Facebook.
Before that, when social networking early adopters started sharing and “liking” content over on FriendFeed, Facebook copied the “like” and made it such a ubiquitous part of Facebook, that a majority of people today would probably tell you Facebook originated the idea.
But in more recent years, Facebook’s attempts at cloning other services fell flat. Its Camera app was…
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