Social Media at work: tips for the (new) professional

Particularly like the “not a broadcast mechanism” message for LinkedIn groups.

Victoria Noden

I respect those that have distanced themselves from Social Media over the years. They’ve probably got more time for other interests, witness less vitriol in their daily lives and still have lots to catch up on when they meet up with their friends (yes *actual* friends).

Sadly for these Twinkedbook-sceptics, for various reasons many are being dragged along to the Social Media party. They’re late. And everyone here is already half-cut. Worse still, some are being expected to become “Social Media Professionals” with no experience whatsoever; told to run their company Twitter account because “there’s nobody else to do it”.

And then there are those whose personal Facebook or Twitter accounts are deemed a sufficient qualifications for being given the responsibility of running their organisation’s Social Media strategy. But the step from personal to professional posting is not that straightforward.

The world is full of people that claim to be…

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