Even Influencers Can’t Change Social Behavior on LinkedIn

Nicely written article for SMM


“My personal goal is that within the next six months, no one in the business world starts their day without knowing what’s trending on LinkedIn,” said Daniel Roth, Executive Editor of LinkedIn, in a recent New York Times article about LinkedIn’s new Influencer program.

The program essentially gives top leaders across industries like tech (Bill Gates), politics (Barack Obama), entrepreneurship (Richard Branson) and non-profit (Beth Kanter) blogs to give advice and opinion about how to succeed in anything from personal to professional life.

5 Influencers You Should Follow on LinkedIn

According to LinkedIn’s earnings report, page views are up 63% in the first quarter of 2013 in comparison to the same quarter last year. As someone who’s contributed to that number, I must say that LinkedIn feels much more social now than it did in the past. As was the case with many people first getting started on LinkedIn, I’d created a profile, filled out the…

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