How LinkedIn launched Influencers in just 6 weeks

I always enjoy reading the influencer posts.


LinkedIn (s lnkd) has made a splash in the publishing world by persuading the likes of Bill Gates, President Obama and Sir Richard Branson to submit original essays to its publishing platform, Influencers. Normally, a feature like Influencers takes many months to create and test drive, but the company was able to have it running full-steam in just six weeks.

The secret to the rapid deployment, according to Engineering SVP Kevin Scott, is a management structure that allows for hundreds of developers to push out and test products on the site whenever they want. Speaking at GigaOM’s Structure 2013 event in San Francisco, Scott explained that the approach, based on a trunk-based software model, allows engineers to constantly test features and gather data all the time — and is faster and more efficient than building products in a silo and trying to integrate them.

The Influencers anecdote came as part of a larger…

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