The Data Paradox (Or Why Professionals Benefit from a Successful LinkedIn, While Using the Freemium Option)

Practical Business

Few of us are fond of being boiled down to just a set of statistics and yet our interest in something is often sparked by the statistics that are offered (read Charles Seife’s Proofiness) by a company, in an article, etc.  Business is driven by data – what data to collect, how to collect it, how to best utilize it and on and on.  We humans are fascinated by quantification, but skeptical of being lumped into the underlying statistics.

LinkedIn

Marketing companies that design successful rewards cards or programs have found a way into our data paradox sweet spot – offer something that we want or need, don’t sell the resulting data directly tied to our personal info and we will be more likely to sign up and give the company access to our volume of purchase data.  Don’t make our direct benefit clear, or make your data needs too…

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