In an earlier blog we spoke about the role and value of using LinkedIn. This week I would like to provide a worksheet that you can use to improve your own LinkedIn profile. I would love to hear your thoughts and comments about using the tool.
Improve your LinkedIn Profile Worksheet
Step 1: Create a powerful Professional Headline
You are allocated 120 characters for your professional headline. It should answer the question “why did you choose to do this job above any other?” It should provide a kind of “purpose”
Some prompt questions
What is your purpose for having a LinkedIn profile?
Who do you want to target: (a) Potential Employers or (b) Potential and Existing Clients?
How would you define and describe your potential and existing clients?
What are their biggest concerns or unique needs?