LinkedIn: One step closer to becoming your favorite app

Digital Marketing Tips & Tricks for Marketing Pro's

LinkedIn wants to be your new favorite app. With a tagline of “the world’s largest professional network”, LinkedIn is well on it’s way to becoming your morning commute time killer, lunch break distraction, and after work entertainment. LinkedIn allows users to create an online resume, network with co-workers and other professionals in their field, as well as look for jobs and participate in discussion forums pertinent to user interests. The site wants to position itself as the “Facebook for professionals” allowing the same kind of social networking, without the baby pictures and requests for help on a virtual farm.

Two years ago, LinkedIn launched LinkedInToday, a curated news source based on what a user’s connected network is reading and based on an industry-by-industry basis. Then, last fall, it launched Influencers, a blogging platform that houses original content from inspirational figures such as President Obama, Meg Whitman, and Richard Branson. With…

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