The company is launching a set of tools aimed at brands that want to measure social influence, and in many ways, this makes a lot of sense. While an average user might be curious about his or her reach on Twitter or Facebook, understanding this data is much more valuable to a business than a consumer, and likely something Klout will better be able to monetize.
The company explained in a blog post that it’s already begun measuring the social influence of brands through its Klout Perks program, but now it will target those businesses directly:
“Today, we are taking the data-driven intelligence we’ve developed over the years to begin a more measured march towardKlout for Business. Initially, Klout…
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