Klout aims for new targets with launch of Klout for business

Tumbleweed

Gigaom

Klout has long tried to help users understand their influence on social media networks, but on Wednesday the company has announced an addition with a new direction: Klout for business.

The company is launching a set of tools aimed at brands that want to measure social influence, and in many ways, this makes a lot of sense. While an average user might be curious about his or her reach on Twitter or Facebook, understanding this data is much more valuable to a business than a consumer, and likely something Klout will better be able to monetize.

The company explained in a blog post that it’s already begun measuring the social influence of brands through its Klout Perks program, but now it will target those businesses directly:

“Today, we are taking the data-driven intelligence we’ve developed over the years to begin a more measured march towardKlout for Business. Initially, Klout…

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