One to watch out for, if it ever comes to Europe.


Screen Shot 2013-01-18 at 12.53.50 PM

Line, a messaging app made by South Korea’s Naver Corp. that took off in Japan, just crossed 100 million users globally 19 months after it originally launched.

The app is one of the leading contenders in smartphone messaging in Asia and faces off against Tencent’s WeChat and KakaoTalk. As I’ve written before, when rumors emerged that Facebook was in acquisition talks with WhatsApp, global messaging is very fragmented with many players that do well in specific territories in Asia and Europe.

While Naver didn’t share details on daily or monthly actives, Line’s numbers put it up there among the top smartphone messaging players to watch.

Line gives you free voice calls (like Skype or Facebook’s new overhauled app). Then there’s basic messaging, but Line is a bit goofier with sillier emojis and stickers. There are teddy bears juggling eggplants, bunnies with flames of anger in their eyes…

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