With Its New iPhone Application, Shutterfly Is Ready To Compete On Mobile

TechCrunch

Shutterfly, the photo and personal publishing company founded in 1999, is today making good on its September acquisition of Penguin Digital, with today’s launch of a new iPhone application for photo prints and gifts. The app has been completely redesigned from the version released a few years ago, and now includes everything from photo uploads and storage to mobile ordering of prints and gifts, like mugs and iPhone 5 cases.

Despite Shutterfly’s popularity on the web, the company’s mobile experience was dated. Its older app, which had 1.5 million downloads, was focused on managing your photo library on the go, not on product creation and ordering. But the company knew it had to address mobile, which is why it acquired the early stage startup Penguin Digital this September.

shutterfly-iphone case“Mobile commerce is now the new normal,” says Karl Wiley, Shutterfly’s General Manager in an interview with TechCrunch. “This is no…

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