When are companies going to learn the power of social media? People now use Twitter and Facebook to complain about their problems and get action on them. They also use social media to vent their opinion about new policies and procedures that impact all users. Yet time and time again we see companies making irrational changes that spark outrage among customers. Then, the company is forced to change their course of action to react to the outrage. It leaves me asking – what were they thinking?
Facebook, a social media company that knows the power of that medium, is the latest company to make a decision that upset many users. The company owns Instagram, a photo sharing app that allows you to quickly treat your photos with filters. The new terms included some complicated and clumsy language which made it seem like the photos you upload through the app are…
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