MUSTARD MAIL: 20 things to learn from #govd12

Brilliant find about wasted money in the UK Gov’t. Follow Dan’s blog for updates.

The Dan Slee Blog

Okay, so here’s three things that may just help you fall off your seat a little bit. Or at least raise an eyebrow.

Boom! Email can be a bit sexy. Not shiny hipster Apple sexy but in an effective way of communicating with people kind of a way.

Boom! I’m seeing one of the key roles of public sector communications is to point people at more efficient ways of contacting them that’s going to make them happier and save the organisation a stack of money.

Boom! Somebody somewhere in a restaurant had a service so very bad they spelt out their complaint in mustard and ketchup.

Here’s 20 things I learned from the excellent Govdelivery Delivering Real Value to the Public Through Effective Use of Digital Communications 2012 event at the National Audit Office.

1. Bad customer service can be repaid in ketchup

Gerald Power from Trapeze used this…

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