Founded by one of twitter’s founders there’s real mileage in Square. Banks had better smarten up their acts !


With the Starbucks deal in place, there’s no doubt that Square will continue to eye partnerships with large brick-and-mortar stores and brands to power mobile payments and loyalty. But there’s a point to be made that the major opportunity may not be with the large brands like Starbucks but with the multitude of small to medium sized chains across the U.S. and beyond. These are regional stores that have two or more locations, but aren’t as big as the larger national chains. If Square were to capture marketshare for these regional stores, the company would be able to complete the entire tail of merchants, from the local taco truck to the small chain of wine stores to the Starbucks. Interestingly, we’re told that updates to the company’s iPad-powered register, Square Register, earlier this year has brought more and more small chains to the payments platform.

As we reported in…

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