Bear with me, as you read this, I’m trying to convey how I arrived at my conclusions.
These thoughts are born out of a year of effective management of my own twitter experience and also for several of my clients.
- Setting up your account properly
Firstly lets start with the things you must do right to set up your account.
The picture, gravatar, or avatar you use on your twitter account must portray you.
You’ll see I’m smiling, so the picture represents my goal to stay as young as I was more than a decade ago, and also that I’m an easy going guy who has opinions but is willing to hear yours.
If possible use the same picture as on different sites it helps secure your brand.
If you want people to find you, put in your real name.
If you are running a campaign, then try using the name of the business providing it is short.
Pick it carefully, it could or will become one of your brand names.
Think about whether or not swear words make up part of the word.
If they do think again.
I know “I would not include swear words”
Try “penny farthings” then, can you see how it includes the partial rude swear word.
Some search engines and filters do preclude them from family viewing…. so I’m told … so why take the chance.
Decide before you set it whether you want to be found by it, or not.
Twitter now runs a click based “find me by my email” offer, and therefore friends, competitors could track you down via the email. You can tick the box if you do, under the email address.
Make sure it is set right… I find Japanese hard to read 😉
Worth setting differently if you want calls early or late, otherwise just set it appropriately.
Better explained by Twitter themselves.
Protect my tweets
I’m not a big supporter of clicking this, it just means you have to approve everyone that wants to follow you.
If your twitter account is a private conversational tool, then OK, I could accept it is right to use it.
However, if you want thousands, or even hundreds of followers, I would suggest you leave this box unticked.
One thing about networking, you find you create whole new words, unticked does not exist, well it does in my world.
Make sure it is considered strong by twitter.
Record it, off-line
If you ever feel like you may have clicked a phishing link, or given it away, or been hacked, change it immediately.
Good source of information for what is happening on twitter regarding security.
If you want to tweet with your mobile fill this in.
Straight forward to do.
This is where you let twitter know, whether or not you want to receive emails regarding activity on your account and changes in twitter.
If you intend to be very active on twitter, I would switch off the top two, namely untick (another new word) the box “New Follower Emails” and “Direct Text Emails”
I think it is important to know what is happening with twitter so I always leave the last one ticked.
We covered the “Picture” and “Name” bit earlier.
If your business is geographically operated, or put another way is based in just one State, then I’d be sure to put the name of the State, as the location, not your town. If your business operates nationwide, I’d put the country name. If you feel there is an opening to explode your business inside a certain town, I’d put that town in the box. This may seem a bit disingenuous but we’re trying to make this tool most effective for you.
Include the whole address, leave in the www as google, yahoo and bing can find it this way.
Do not use a shortening tool here, if you do, those not internet friendly will be put off by it.
Tell people about yourself or your business or what you are after. Don’t use profanity.
When you start your account, these are likely to be very few.
View these occasionally to be sure they are all approved by you.