The decision to disconnect from some social networking sites is what I call social disconnection. The commitments--time, social capital, and energy--of social media can take away from real life work and personal commitments. Furthermore, there are addictive qualities to some of these networks that require energy to resist and this can create other kinds of anxiety beyond your own use of these social networks.
Monday was a typical Monday.
A few calls on Skype and a bit of progress on the JV on my land, still in its infancy but looking good.
Erica’s a member of the Tuesday Club where I met her again, recently. Erica runs a VA service (Virtual Assistant service). She works with and supplies her services to both, Hewitt Card a well known local firm of accountants and a charity in Sheffield as a PA. Hewitt Card recently sponsored a Business Boost event in Mansfield, in which I was asked to speak. Also speaking were Graham Parker, Nicky Pattinson and Christine Tooze. So we are all intertwined and connected as a group of businesses.
Throughout the meeting with Erica, I realized she has many talents that she is not really exposing to the public and her potential clients. After about 4 hours we planned a way to expand her business and I look forward to helping her contact the people she needs to thrive.
Delighted to have spent the time with Erica.
So on to Wednesday.
In a similar groove, I met Carol Frankland through Anna Girstun at a networking event at Rushcliffe. Anna is another thin thread that grew stronger over the years. Anna runs an Aloe Vera business alongside her marketing business and I’ve tweaked the twitter marketing for her a little. The first time Carol and I met and I thought we could become great friends, so I have sought her out on several occasions to see her. I was reminded a few weeks ago it was time to ring her again when my business partners step son Sam Ruddock was pictured with Colin Jackson at the Queen’s Garden Party. I knew that Carol had been a producer for Colin Jackson in the recent past.
Early start, off to the Charing Cross Hotel left home at 6.30 a.m., speaking on “How to Use LinkedIn” at 11.30 am. Invited to speak by Blue Ocean Consultancy who had found me through searches and then read my LinkedIn profile. Stayed for the presentation dinner and met a load more great people.
Off to The Brunts Academy for a budget meeting, for the coming year. Picked up a good contact for one of the governor’s at yesterdays event.
Then to see Mum p.m. and take her weekly shopping.
A truly great friend is getting married, so it is back down the M1 to near Harrow, and to Enfield Golf Club to celebrate his marriage.
Catch up online, make some great new connections.
Facebook introduces hash tags use !
If you are using social media you will need to be aware of these effects of this on your SEO, SMM and SEM
How is a social media campaign best executed?
This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?
Like SO! What? SOcial
Presently the buzz on social media is all about owning and creating content and then using this to become a thought leader to create and secure a strong brand. Then you utilize the brand to build influence, and the influence to drive profits through increased sales.
I think you’ll see this trend continue for 18 months until people realize what creating content is really all about, but obviously I’m not going to put that in print here. You’ll have to get to know me better and create a relationship with me to secure that trust ;-)
For the first time ever, a private company has placed in the top 10 most active acquirers of businesses.
In 2012, 2,357 private technology companies were bought for a combined total of $84 billion, according to a new report from research firm PrivCo. That's up 22 percent from 2011, but the real surprise is who is doing the acquiring.