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Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow.
1. Be Accessible
Don’t publish content and then disappear. Abandoned content won’t deliver the results you want and need.
2. Be Human
Leave corporate rhetoric and hard sales pitches out of your content marketing efforts.
3. Be Social
Content marketing isn’t a one-way street.
How to become a thought leader
Presently the buzz on social media is all about owning and creating content and then using this to become a thought leader to create and secure a strong brand. Then you utilize the brand to build influence, and the influence to drive profits through increased sales.
I think you’ll see this trend continue for 18 months until people realize what creating content is really all about, but obviously I’m not going to put that in print here. You’ll have to get to know me better and create a relationship with me to secure that trust ;-)
President Obama just concluded a group interview with a handful of bloggers on Google+. The 40-minute follow-up to the State of the Union covered a broad range of new issues: drones, Mark Zuckerberg, patent trolls, immigrant gay rights, gun control, the distribution of wealth, and even why the president is so "chill." More than any interview I've seen in recent memory, the Google+ hangout gave a deeper insight into his own philosophy and process, even if it was when he deliberately dodged questions.
According to Google’s new n-gram tool, when researching history, words count.
Literally.
By analyzing over 500 billion words from 5.2 million books in Chinese, English, French, German, Russian, and Spanish, the n-gram tool allows users to track the usage of words from 1500AD onwards.
The implications of this tool in terms of historical and cultural research are just beginning to come to light.
See on Scoop.it - DISCOVERING SOCIAL MEDIA
Search Engine Land
Twitter to enable searches for tweets older than a week
CNET
Twitter to enable searches for tweets older than a week. Until now, Twitter search has been limited to tweets less than a week or so old.
See on news.cnet.com
For the first time ever, a private company has placed in the top 10 most active acquirers of businesses.
In 2012, 2,357 private technology companies were bought for a combined total of $84 billion, according to a new report from research firm PrivCo. That's up 22 percent from 2011, but the real surprise is who is doing the acquiring.
Many years ago I was involved in Nutrition for Life International (NFLI) , a company I was proud to be associated with, and a role I thoroughly enjoyed. During that time, as a leader, it was my job to support the sales staff who needed leadership and were in the UK, even though I had not recruited them.
As one example, and there are many, I was lucky enough to meet Malcolm Charlaw. Just like many others Malcolm had taken up the right to sell NFLI’s products. However, he could not relate to his line manager, and as one of the four company’s leaders in the UK, it was my job to ensure they received the support to have a fighting chance of making more sales. As we chatted, we became friends, and on his travels with his day job as a computer network specialist he would pop in for a meal at our home. Malcolm relates to us, as we relate to him, our thinking has more in common than it has not in common.
If you consider this relationship in terms of networking (as in relationship building) theory you could have considered Malcolm a stranger. Yes, we had the company in common, but it was a relationship that grew around what we were, rather than who we worked for, indeed Malcolm soon quit marketing NFLI’s products. At that point in time, what would happen in the corporate world, should I have been advised to abandon a friendship, and just left him alone and cut ties as he no longer provided value in £ or $ terms?
NFLI closed in 2003, if memory serves correct, NFLI was another victim of the Enron scandal (we had investors from the oil industry, who had to withdraw their capital to survive having not being paid by Enron).
Since 2003, Malcolm and I have kept in touch, recently a stupid reckless driver has caused Malcolm to be severely injured, leaving him hospitalized and needing ongoing care. As a friend at distance there’s not too much you can do to help, but I did lend an ear. Long story made short I was able to be that person that was just there at the right time to help Malcolm.
The truth is Malcolm and I both like people, but we never really expect our friendships with others to create wealth. There has been no expectation of a result, apart from the fun of being real friends and looking forward to talking to each other.
So, what is my message … nothing new !
Just “Pay it Forward” , be happy you have a friend that cares about you.
Help where you can and help when you genuinely feel willing to do so. Always stay true to yourself, never be anything else but yourself. Allow people to self filter, your real friends will just rise to the top.
I’m looking forward to the next discovery of a real friend.
Are you ?
As ever, Simon Hamer
Julia Gifford works with the Draugiem Group, a Latvian incubator.
Infographics have become an outdated method of data visualization. Recent developments in technology have allowed a new breed of data visualization to emerge -- a prettier, more informative, easier to understand, and more marketer-friendly version. These new, more interactive graphics are about to push infographics out of the limelight.
How to use social media to land your next job
Large companies want to save time in assessing potential employees, an easy way to do that is to view your profile(s) on social media.
This guide from Mashable will assist you to maximize your chances of being viewed in the most positive manner.
Things to consider
1. Ethics
2. Grammar
3. Bias you display in your posts
4. Politics, religion, racism, swearing, trolling
5. Attitude
Today at Facebook's press event, Mark Zuckerberg, CEO of Facebook, announced its latest product, called Graph Search.
Two of the members of the Graph Search team, Lars Rasmussen and Tom Stocky, were very high up at Google. Facebook is calling it a "Dream Team."
Zuckerberg made it very clear that this is not web search, but completely different:
