Salesforce’s Service Cloud 1 Is A Wearable Technology Trojan Horse

simonhamer:

Wearable technology becoming more useful, and technology therefore more valuable. #Salesforce #Trojanhorse #cloud

Originally posted on TechCrunch:

Editor’s note: Justin Foster is the West U.S. GM at Mobiquity leading the firm’s Western operations from sales through client delivery and advises a range of clients on how to adopt new technologies.

Imagine a scenario in which an oil rig worker suddenly hears an alarm sound from somewhere on the rig. The adrenaline rush begins and the worker knows he has to move fast. The sound of the siren is not a clear signal as to where the trouble is, but the smartwatch on his wrist indicates exactly where to go and what needs to be done to fix the problem. As he works to fix it, each step is photographed with his heads-up display for documentation and organizational learning.

If you’re thinking this scenario is far off in the future, think again. It’s actually a lot closer than you might think. At the Dreamforce conference earlier…

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Social Disconnection: Choosing the Online Networks that Suit My Needs without Causing Excessive Distraction

simonhamer:

This is a fascinating journey into the stress that a lack of time can have on your social media usage. One thing that is clear from this poster is that it is well worth your while to have profiles on several different sites if you wish to network effectively online.
Why ?
Answer :- If you are only sites that they are not, then you cannot build a relationship online with them.
I have several trusted friends who are neither on Facebook or Google+, and more importantly have zero intention of ever joining those sites. They have told me…. repeatedly !

Originally posted on Dynamic Subspace:

The decision to disconnect from some social networking sites is what I call social disconnection. The commitments–time, social capital, and energy–of social media can take away from real life work and personal commitments. Furthermore, there are addictive qualities to some of these networks that require energy to resist and this can create other kinds of anxiety beyond your own use of these social networks. Social disconnection is about finding the networks that suit each of us best instead of connecting to the most popular or as many as possible.

Social disconnection for me is about finding the right balance and types of social networking to support my personal and professional relationships. My thoughts in this post concern my experiences and are in no way meant as a prescription for others to simply disconnect themselves from social media. I believe that we all have to find the networks where we feel…

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#Facebook #ritetag #hashtag

#Facebook #ritetag #hashtag

Facebook introduces hash tags use !

If you are using social media you will need to be aware of these effects of this on your SEO, SMM and SEM

What Makes a Successful SOcial Media Campaign?

simonhamer:

Useful to clarify your thought processes

Originally posted on SO! What? SOcial.:

How is a social media campaign best executed?

This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?

What makes a successful social media campaign?

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

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10 Principles of Content Marketing

Originally posted on Andrea Antal:

Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow.

1. Be Accessible

Don’t publish content and then disappear. Abandoned content won’t deliver the results you want and need.

2. Be Human

Leave corporate rhetoric and hard sales pitches out of your content marketing efforts.

3. Be Social

Content marketing isn’t a one-way street. All three primary forms of content marketing, long-form, short-form and conversational, allow you to engage with your audience in two-way discussions. Use those discussions to build relationships and enhance your social media marketing efforts.

4. Be Unique

Find your niche and focus on building a reputation as the go-to-person in that niche through your content.

5. Be Persistent

Content marketing success happens when you continually publish fresh content.

6. Be Patient

Content marketing takes time. You have to plan to commit to the long-term.

7. Be Useful

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How to become a thought leader

How to become a thought leader

Presently the buzz on social media is all about owning and creating content and then using this to become a thought leader to create and secure a strong brand. Then you utilize the brand to build influence, and the influence to drive profits through increased sales.

 

I think you’ll see this trend continue for 18 months until people realize what creating content is really all about, but obviously I’m not going to put that in print here. You’ll have to get to know me better and create a relationship with me to secure that trust  ;-)