The decision to disconnect from some social networking sites is what I call social disconnection. The commitments--time, social capital, and energy--of social media can take away from real life work and personal commitments. Furthermore, there are addictive qualities to some of these networks that require energy to resist and this can create other kinds of anxiety beyond your own use of these social networks.
Facebook introduces hash tags use !
If you are using social media you will need to be aware of these effects of this on your SEO, SMM and SEM
How is a social media campaign best executed?
This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?
Like SO! What? SOcial
Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow.
1. Be Accessible
Don’t publish content and then disappear. Abandoned content won’t deliver the results you want and need.
2. Be Human
Leave corporate rhetoric and hard sales pitches out of your content marketing efforts.
3. Be Social
Content marketing isn’t a one-way street.
Presently the buzz on social media is all about owning and creating content and then using this to become a thought leader to create and secure a strong brand. Then you utilize the brand to build influence, and the influence to drive profits through increased sales.
I think you’ll see this trend continue for 18 months until people realize what creating content is really all about, but obviously I’m not going to put that in print here. You’ll have to get to know me better and create a relationship with me to secure that trust ;-)
President Obama just concluded a group interview with a handful of bloggers on Google+. The 40-minute follow-up to the State of the Union covered a broad range of new issues: drones, Mark Zuckerberg, patent trolls, immigrant gay rights, gun control, the distribution of wealth, and even why the president is so "chill." More than any interview I've seen in recent memory, the Google+ hangout gave a deeper insight into his own philosophy and process, even if it was when he deliberately dodged questions.
According to Google’s new n-gram tool, when researching history, words count.
By analyzing over 500 billion words from 5.2 million books in Chinese, English, French, German, Russian, and Spanish, the n-gram tool allows users to track the usage of words from 1500AD onwards.
The implications of this tool in terms of historical and cultural research are just beginning to come to light.
For the first time ever, a private company has placed in the top 10 most active acquirers of businesses.
In 2012, 2,357 private technology companies were bought for a combined total of $84 billion, according to a new report from research firm PrivCo. That's up 22 percent from 2011, but the real surprise is who is doing the acquiring.