The decision to disconnect from some social networking sites is what I call social disconnection. The commitments--time, social capital, and energy--of social media can take away from real life work and personal commitments. Furthermore, there are addictive qualities to some of these networks that require energy to resist and this can create other kinds of anxiety beyond your own use of these social networks.
Facebook introduces hash tags use !
If you are using social media you will need to be aware of these effects of this on your SEO, SMM and SEM
How is a social media campaign best executed?
This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?
Like SO! What? SOcial
Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow.
1. Be Accessible
Don’t publish content and then disappear. Abandoned content won’t deliver the results you want and need.
2. Be Human
Leave corporate rhetoric and hard sales pitches out of your content marketing efforts.
3. Be Social
Content marketing isn’t a one-way street.
Presently the buzz on social media is all about owning and creating content and then using this to become a thought leader to create and secure a strong brand. Then you utilize the brand to build influence, and the influence to drive profits through increased sales.
I think you’ll see this trend continue for 18 months until people realize what creating content is really all about, but obviously I’m not going to put that in print here. You’ll have to get to know me better and create a relationship with me to secure that trust ;-)
For the first time ever, a private company has placed in the top 10 most active acquirers of businesses.
In 2012, 2,357 private technology companies were bought for a combined total of $84 billion, according to a new report from research firm PrivCo. That's up 22 percent from 2011, but the real surprise is who is doing the acquiring.
Many years ago I was involved in Nutrition for Life International (NFLI) , a company I was proud to be associated with, and a role I thoroughly enjoyed. During that time, as a leader, it was my job to support the sales staff who needed leadership and were in the UK, even though I had not recruited them.
As one example, and there are many, I was lucky enough to meet Malcolm Charlaw. Just like many others Malcolm had taken up the right to sell NFLI’s products. However, he could not relate to his line manager, and as one of the four company’s leaders in the UK, it was my job to ensure they received the support to have a fighting chance of making more sales. As we chatted, we became friends, and on his travels with his day job as a computer network specialist he would pop in for a meal at our home. Malcolm relates to us, as we relate to him, our thinking has more in common than it has not in common.
If you consider this relationship in terms of networking (as in relationship building) theory you could have considered Malcolm a stranger. Yes, we had the company in common, but it was a relationship that grew around what we were, rather than who we worked for, indeed Malcolm soon quit marketing NFLI’s products. At that point in time, what would happen in the corporate world, should I have been advised to abandon a friendship, and just left him alone and cut ties as he no longer provided value in £ or $ terms?
NFLI closed in 2003, if memory serves correct, NFLI was another victim of the Enron scandal (we had investors from the oil industry, who had to withdraw their capital to survive having not being paid by Enron).
Since 2003, Malcolm and I have kept in touch, recently a stupid reckless driver has caused Malcolm to be severely injured, leaving him hospitalized and needing ongoing care. As a friend at distance there’s not too much you can do to help, but I did lend an ear. Long story made short I was able to be that person that was just there at the right time to help Malcolm.
The truth is Malcolm and I both like people, but we never really expect our friendships with others to create wealth. There has been no expectation of a result, apart from the fun of being real friends and looking forward to talking to each other.
So, what is my message … nothing new !
Just “Pay it Forward” , be happy you have a friend that cares about you.
Help where you can and help when you genuinely feel willing to do so. Always stay true to yourself, never be anything else but yourself. Allow people to self filter, your real friends will just rise to the top.
I’m looking forward to the next discovery of a real friend.
Are you ?
As ever, Simon Hamer
Julia Gifford works with the Draugiem Group, a Latvian incubator.
Infographics have become an outdated method of data visualization. Recent developments in technology have allowed a new breed of data visualization to emerge -- a prettier, more informative, easier to understand, and more marketer-friendly version. These new, more interactive graphics are about to push infographics out of the limelight.