Found this thanks to Rami Kantari
Originally posted on HelpLearn.asia:
While these are all examples of successful business-led social media campaigns, not too many companies appear to have a coherent strategy to monetize their social media presence. This leads to skepticism on whether social media is a viable business channel – or indeed, if businesses should even use social media to sell. I believe brands that embrace social media in a genuine and responsive way can build a very powerful channel that can decrease acquisition costs and increase sales productivity, while improving overall customer satisfaction at the same time.