Ok, stopping all of your activity right away may not be entirely necessary, but my point is that you shouldn’t be actively involved in any social media activities for your business, unless you know why you are investing in it, or before you fully understand what you want to achieve from it.
Start by looking at a social network you use and consider the question “What am I doing here?”, if you aren’t quite sure or only have vague notions, take a look at the checklist below.
Interesting thought provoking take on how a business should review their present social media activities.
