Banks: Mobile Apps vs. Social Media

simonhamer:

Dwolla and Square should keep them kean

Originally posted on JuMP Around:

SmartphoneBanks are gearing up for strategic planning.  It’s the time of year where banks are evaluating ideas that have been tossed around all year and will decide what direction to take their company in 2013.  Two items that keep creating buzz inside and outside the banking industry are Social Media and Mobile Apps.  Both carry a good list of pros and cons that must be weighed out before an organization decides to test the waters.  Here are just a couple

Pros

  1. Communication: Social Media outlets are a great way to stay connected with you customers and allows customers to connect with your company in a unique way.  Until the last few years, companies sent talking points down via advertisements and press releases, but now customers can expand on talking points via twitter, Facebook and blogging platforms.  Depending on how many and what type of Mobile Apps your bank has…

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