Dwolla and Square should keep them kean
Originally posted on JuMP Around:
Banks are gearing up for strategic planning. It’s the time of year where banks are evaluating ideas that have been tossed around all year and will decide what direction to take their company in 2013. Two items that keep creating buzz inside and outside the banking industry are Social Media and Mobile Apps. Both carry a good list of pros and cons that must be weighed out before an organization decides to test the waters. Here are just a couple
- Communication: Social Media outlets are a great way to stay connected with you customers and allows customers to connect with your company in a unique way. Until the last few years, companies sent talking points down via advertisements and press releases, but now customers can expand on talking points via twitter, Facebook and blogging platforms. Depending on how many and what type of Mobile Apps your bank has, you can allow customers more communication to your bank. They can check their account balances, post questions, report a stolen/lost Debit card and even deposit a check with their Smartphone.
- Education: Both Social Media and Mobile Apps allow you the opportunity to educate your customer base when it comes to financial responsibility, community involvement opportunities and general information about your Bank. Banks can create a blog dedicated to establishing a “savings” mentality, or post a video on YouTube describing how to use online bill pay tools. Mobile apps showing customers their spending habits can help people realize where they can curb unnecessary cost and improve household income.